social media content creator

There's been lots of talk lately about the term "Content Marketing" but sometimes these industry buzzwords turn out to be quite meaningless to individuals who need to know them the most.

In this case, anyone who's running a business needs to understand what this term means.

So at the risk of using "industry jargon" and not make any assumptions that entrepreneurs and business owners understand what this term means, plus why they should learn about it to start with, today's article will shed some light on the content marketing subject.

What's Content Marketing?

The Content Marketing Institute defines content marketing like a "strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to operate a vehicle profitable customer action."

What this implies for you is the requirement to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being fully a paying customer.

And once that corporate video production is created, then it can be re-purposed and re-distributed again as a new kind of media.

As an example, I post a video eTip on YouTube however it doesn't stop there. l may then make a blog article from it by embedding the video in to the blog post. From there, I'll distribute a newsletter with a snippet to the exact same blog article.

But there's still more that can be done. I will take things further and flush out a whole new article based on the premise of the video, providing a more in-depth look at that one topic.

From there I really could create quotables and tip snippets for social media where I take advantage of #eTip as my hashtag. Maybe there's enough information to create an infographic from that article too. Or take the audio portion of this original video and post it as a podcast.

As you can see, there are numerous other ways one bit of content can be used and re-purposed. But first, let's address why you should even bother going throughout that effort.

5 Advantages of Content Marketing

With the age of "relationship marketing", content marketing is an ideal tool to attract paying clients in a non-evasive, non-selling manner, more authentic manner.

Here's some benefits of adding content marketing to your business strategy:

1. Generate Brand Awareness and Visibility: Showcasing your expertise through content distribution is a superb way to obtain facing your ideal target market and begin to construct brand awareness every time someone views your pieces.

2. Build a "Know, Like and Trust" Factor With Followers: People buy from people they trust and there's no better way to achieve trust than by sharing your knowledge during your own voice, no real matter what industry you're in.

3. Set The Stage for Converting Followers into Purchasers: Some individuals need certainly to see or hear about your many times before they start to think about hiring you. By giving them a tonne of value gives them satisfaction you're running a business for their best interest, not yours, and are prone to purchase from you.

4. Create Brand Advocates: Existing clients (and some that aren't) can be your absolute best advocates in the event that you let them have a way to share your content with their followers. The more they share, the more your brand awareness escalates.

5. Build Repeat Business: A great way to keep top of mind for your existing clients would be to continually touch base to them in the proper execution of offering further value that they can find useful. This may ensure it is easier to allow them to remember you the very next time they need you again or know of somebody who does.