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There's been lots of talk lately about the term "Content Marketing" but sometimes these industry buzzwords turn out to be quite meaningless to individuals who need to know them the most. In this case, anyone who's running a business needs to understand what this term means. So at the risk of using "industry jargon" and not make any assumptions that entrepreneurs and business owners understand what this term means, plus why they should learn about it to start with, today's article will shed some light on the content marketing subject. What's Content Marketing? The Content Marketing Institute defines content marketing like a "strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience - and, ultimately, to operate a vehicle profitable customer action." What this implies for you is the requirement to create articles, images, a...